Critical eye on tourism: why travel literature encourage marketing talk and critique is falsely perceived negative? Tourists returning home from their travels are often reciting familiar, positive mantras which can also be read from any tourist guide book or travel agency’s brochure: the weather was great, beaches brilliant, people friendly and smiling all the time, all the sights bigger and better than anywhere else in the world, and the night life buzzing around the clock. Critique does not have a part in this gospel despite the difficulties encountered. This raises an interesting question: Why is criticism silenced? Let us examine two fundamental factors for this behaviour: 1) travel literature and travel-related discussion forums which encourage marketing, and 2) the common misconception according to which critique is negative.
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